Mixed Message - ?
The Special Libraries Association. SLA is engaged in an onomastic and epistomological exploration. It would appear that the "antiquated" descriptors "librarian" and "library" will be soon be de-selected.But rest assured that this "Alignment" exercise, as it's properly called ----- will, "Help SLA advocate for the information professional." Now how one defines "information professional" is another debatable issue.
According to the sophists of SLA:
THE WORD “LIBRARIAN” SENDS A MIXED MESSAGE
The word “librarian” has some positive connotations, however it is not associated with the positive attributes that employers value. The word “librarian” was found to be “dusty” and “antiquated” in several contexts.
The term “special librarians” is not understood by key audiences and is not associated with the positive attributes that employers value.
WHAT DO WE NEED IN A NAME?
• Memorable
• Value-driven
• Unique
• Differentiated
WORDS THAT WORK
• Knowledge
• Strategic
• International
• Advantage
• Insight
• Association
• Professional
For more information, contact one of the Alignment Embassadors
posted by CCL at 8:02 am
1 Comments:
And here are the results of the onomastic challenge:
"SLA, some six years into an effort to move away from the term "special libraries," is moving to implement results from its multiyear Alignment Process research by proposing a name change to the Association for Strategic Knowledge Professionals, or ASKPro."
Source: Library Journal, online post entitled, Six-year effort to retreat from "special libraries;" membership to vote online.
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